Category Archives: Business Tips

Setting Up An Event? Outsource!

They might be setting up gala product introductions or orchestrating theme-oriented extravaganzas in wildlife parks. Whatever their surroundings, professional event planners are busy helping a wide array of clients cut through the clutter of traditional advertising. “It’s another opportunity for my clients to sell in a nonthreatening way,” says Layne Kaplan, a San Francisco-based event […]

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Little Loans And Big Action!

Until recently, there were very few options for borrowing small amounts of money (under $10,000) to start or expand a home business. Banks usually don’t make loans to home businesses. And venture capitalists won’t even talk about such small amounts. The best hope has been to take out a home-equity loan, run credit-card balances to […]

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Classic Server Battle: Compaq ProLiant Vs. Gateway ALR 7200NTS

Compaq ProLiant 1600 PRO: Modular design, good file service speed, second least expensive system in roundup CON: No RAID subsystem, limited features at this price In our previous server roundup, the ProLiant 1600 rang up the top overall performance score and the lowest configured price of all the units we tested. Not so this time: […]

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Peer To Peer Networks Make A Comeback

Buyers value the security features, non-dedicated server capabilities, low maintenance and low cost of peer-to-peer networks. Some buyers, however, find that the performance and reliability of these networks are not adequate for more demanding applications or for larger LAN configurations. At Hardee’s Food System Inc.’s headquarters in Rocky Mount, N.C., the fast-food company uses Performance […]

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Try A Simple Fix For Your Hard Drive Recovery Process

I don’t consider myself a computer nerd or anything, but I am familiar with a few, let me tell you. I realized early on that knowing everything from hard drive recovery to sending simple emails would need to be on my agenda, because let’s face it: we’re all slaves to our computers. Some great recent […]

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Get Crazy With The Photos

You’re busy putting together your fifth monthly newsletter to your clients–you’ve come up with new stories, updated your price lists, and improved your layout. So why are you running the same old, boring product shots? The answer may be that there’s not enough money in the budget for hiring a professional photographer to do a […]

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Make Your Customers Sell You!

“The inspiration for my marketing strategy arrived in the mail,” says Jeanne Mitchell. She operates jTee’s, a wholesale quilted-design T-shirt business, out of he home in Perry, Oklahoma. “For the hundredth time, my book club sent a reminder that I could earn a free book by referring a friend. It suddenly occurred to me that […]

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Marketing To The Rich

Nelson Paramus was a struggling investment consultant for years before striking it big. His marketing methods were, well, primitive. Anyone who was breathing was a prospect. Moreover, of Paramus’s clients, who came from a hodge-podge of occupations and industries, only a handful invested more than a few thousand dollars. So he decided to focus his […]

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