Nokia launched “Internet millionaire” to promote N97 in China
Nokia is going to make the film ” slumdog millionaire” become real in China, Though most probably this future millionaire is not from slumdog, because you must own a phone that cound access to internet to compete for the one million RMB ( about $147,058) award and in China many people don’t have this condition.The purpose Nokia launching this competetion is to promote their new flagship phone N97.
The “slomdog millionaire” China edition is called “Internet millionaire”, and was hold on Internet by Nokia in cooperation with a leading Chinese video website Tudou.com, one of the biggest chinese protal website Sina.com.cn, and the biggest Chinese search engine Baidu.com. The participants only need to sign up with some of their personal imformation between Jun 15 and July 6 on the official website of this competetion www.nokia.com.cn/97 or www.nokia97.mobi.
The competition has 3 rounds. the first rounds: July 8-July 29, the competitors will answer questions online through their cell phone. 1970 participants can enter the secould round. The second round: Aug 1-Aug 22, competitors will answer question through phone call. Only 20 can enter the three round, the final, and everyone can enter the three round will win a N97.
The “Internet millionaire” final will be hold on Sep 9, the 20 competitors will be face-to-face to compete from the one million RMB, and live final will be broadcasted by tudou.com through internet video.
It’s said by the time 6 pm yesterday, only 9 hours pasted after the registeration opened, the number of user registered for “Internet millionaire” on www.nokia.com.cn/97 had reached 9706.
[source: nokia.com.cn]
